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These hands-on ideas are provided by Peter Brinckerhoff to help your your organization get more mission from your technological resources. Click on the topic(s) of interest to you. Remember, there are chapters on technology in the Edition Two releases of both Mission-Based Management and Mission-Based Marketing. You can order them, and all of Peter's books on issues confronting mission-based managers from: amazon.com
And, if you want more ideas, remember to check out the Mission-Based Management Blog. Peter posts nearly every day.
NOTE: Make sure to check out the technology-related links on our links page! There are great net resources, including e-newsletters you can subscribe to so that you are always up-to-date on the best uses of technology for your mission!
Note:
These ideas are licensed by Peter C. Brinckerhoff under a Creative Commons License.
1. The state-of-the-art hardware or software you just bought will always be outdated in under ten minutes. Get used to it. When you make your tech purchase assume that the next day there will be a sale on a better system or set of software. And while that is frustrating, you just need to make your best decision, buy the tools you need and get them in place. I've long lost track of the number of clients who do nothing because they are waiting for the cost to come down further. In the interim, they put up with patched together systems that frustrate everyone, and cost way more in lost time, or poor services, or inaccurate or unusable information than they will ever save. Remember, if you plan well, the benefits of your tech purchases will far outweigh the costs. But to get the benefits you have to get the equipment and/or software.
2. Just because you can't keep up with all the changes, doesn't mean you shouldn't pay attention to them. Moore's Law, posited by one of the founders of Intel in 1964, states that the computing capacity of microchips will double every 18 months, at no increase in cost. It has proven amazingly true and, although there are some engineering limits on chip capacity, will continue to provide benefits well into the first part of the current century. This fact, and the brutal competition in the tech and telecommunications sector, is what is driving choices up, and prices down. A good thing for all of us. But the choices can be both dizzying and deafening, which can cause us to just stop listening after a while. And that is a mistake. You need to continue to pay attention, as there will shortly be some thing, some piece of equipment, some advance, some software, that will really help your organization in terms of cost, efficiency, and mission. You've got to keep looking and listening.
3. The cost-benefit ratio is rapidly tipping to the benefit side-but only for flexible organizations. Again, Moore's Law and ruthless competition are making what was yesterday's exotic technological breakthroughs today's ubiquitous tools. In 1995 a "homepage" was something foreign, somewhat geeky, and no one really knew what a URL was. 1996: Remember everyone on TV reading a URL in its entirety, starting with "http://www........" Or when people noted that URL addresses were "something, something, something, all one word...?" Or when cell phones were unusual? I vividly remember sitting on airplanes with my early laptop in the late 1980's, or even with a new notebook in the early 90's and having people come over, look, and ask lots of questions. Now on many long flights, the few people without laptops can't sleep because of the glow of all the laptop screens. On a flight recently with 50 people, on a trip aft to the rest room, I counted 35 laptops going strong. How many more were under the seats? What was so cool even five years ago is so normal now. Email, voice mail, spreadsheets, fund-raising software (even customized), payroll software, outcome measure software, all have become parts of our everyday lives. They are affordable, and should be viewed as essential tools, not luxuries. In a competitive environment, you have to compete. Part of that competition is being as responsive, as cost effective as your competitors, and tech can help you, now for less money and time than ever before. However, you can't just buy the hardware or software and have it solve all your problems. You also have to move toward the technology, be a bit flexible, and accommodate to the new situation.
4. Tech can get in the way of providing good mission. As you can tell, I am strongly pro-tech, and an advocate for your organization to use the tools that technology provides us to the maximum mission effect. However, I would be naive and would be giving you bad advice if I didn't remind you that tech is just a tool, and not a panacea. It won't fix a poorly managed organization that doesn't care about its markets, doesn't value line staff, doesn't recruit and retain good volunteers, or doesn't pay attention to its finances. To think so is the same as assuming that just buying a van will allow you to deliver meals on wheels, or having a receptionist guarantees prompt customer service. Tech is a tool. A wonderful, flexible, helpful, fascinating tool. But the tool is not the issue. How well you use the tool is the issue. Further, technology can get in the way of good mission, usually without us even realizing it. We can get so enamored of having the newest coolest thing -or of getting tech just to keep up with everyone else-that we forget that our investment in technology, just like any other mission-based investment, is supposed to result in more mission, not less.
There are a lot of security issues. Internally, make sure only the right staff have access to personnel and financial information on your network. Externally, make sure you have up to date software called firewalls on all your computers that connect to the Net. This is particularly important if you have 24-7 access through a cable modem or ISDN line. And assure that you have good virus protection. A great site for this is www.mcafee.com.
Make sure that at least one full backup a month gets off site: take it home. If the computers don't break, but the building burns or floods, that off-site backup will save you. One of the cheapest ways to get this done is with a read/write CD recorder. They are relatively cheap as I write this, and the amount of data you can store is staggering. If you have really fast Net access, through T-1, ISDN, or cable modems, you might do the backup on a remote server. Several net-based firms offer this service for really low prices. I use one to store some key files such as presentations or samples to access when I am on the road, in case I forget to bring them along. Again www.mcaffee.com offers this service, among many others.
In many cases general software like Excel, or QuickBooks, can be adapted to a wide variety of needs, and is much, much cheaper than the custom version. It may well be cheaper to send a staff person to a series of classes on the software (or buy a course on CD-ROM) than to buy custom or high end software.
You can get test or demo versions of most software free online. Locations like www.downloads.com, www.freeware.com, and even most starting portals like Yahoo, or Excite offer free download software. If you go to a manufacturers site, you can download test versions for free. But remember, most of this software stops working in 30 days, or the work you do can't be saved. So try it, see if you like it, but don't depend on it On another note, there is lots of shareware on the net-and it is free, or very low cost. But you get what you pay for. For some small, focused applications, it is terrific, but for larger things like accounting, it rarely fills the bill. Go to www.shareware.com to check this out.
Here the major benefit is communication. Use email to the max. Attach documents as much as you can. Give the board access to special sections of your website. And, of course, get them to tell you what kind of financial reports they want, and then get them to them. You can keep boards much more in the loop than ever before. Don't forget your non-wired board members in a rush to tech-up. Board members should not be punished or second class citizens if they do not have access to a computer or have email. This problem is rapidly waning in the United States, but will continue for some sectors for a long time. Be sensitive, and check it out!
1. Increase your geek quotient. We touched on this earlier. You need to have a CIO (chief information officer) either full or part time, and you need that person yesterday. Beyond just that, you also need to send your staff to tech training. Overall you need more and more people with more and more technological savvy. You can't have only one person who can reboot the computers, install software, or who knows how to deal with a jammed fax or error message on the printer. You have a lot of tech. You need a ramped up geek quotient throughout the staff. The more people know, the more they will pay attention to technological advances, and understand their implications for your organization. And make sure your techies talk to your fuzzies about what each group does. A lot.
2. Check prices, uses, and outcomes regularly. Set up a schedule to check on communications costs annually. Have someone check for upgrades, patches, and new versions of all your software every 90 days. You don't have to buy every new version, but you do need to know that it is available.
3. Talk to your peers. Don't reinvent the wheel. Use the great ideas that your peer organizations have had, and adapt them to your own needs. If there is not a tech management group at your local or state trade association, there needs to be. So start one!
4. Read the nonprofit press. Every single one of the major not-for-profit periodicals now have regular features on tech issues, and specific articles as well. You need to get and read at least one of these periodicals anyway. Now, just make sure you read the tech columns as well. Most of these periodicals are also online. And there, you can often find links to useful sites.
You need a CIO (Chief Information Officer). Even if you can't afford to have someone full time in this role, you need to have someone in your organization, someone who understands - and likes - technology, and who also understands what you do, how you do it, and why. This person's job will be to match up the mission with the technology to enhance and support it. In the words of a computer-savvy friend of mine, "you need to get a higher geek-quotient." I agree.
OK, so you aren't big enough to get a full time CIO. I have a solution. Go back to high school. Seriously. High schools are full of bright, tech-savvy kids. In some school districts, they have to have a certain number of community service hours to graduate. In all school districts, the National Honor Society kids (the best and the brightest of any school) have to donate at least 50 hours of community service their junior year and 10 more their senior year. Go to the high school, talk to the NHS advisor, and get the tech kids to work at your organization!
You can link with major e-commerce sites such as Amazon.com, LandsEnd.com or BarnesandNoble.com to send people from your site to theirs-and get a percentage of the sales that this generates. All you have to do is become an Amazon Associate. One suggestion is to add a page at your site listing books that relate to your cause. Then, show a link to Amazon (or Barnes and Noble, or other e-book sites) The site will even provide you a choice of graphics to use. The standard amount is 5%. Think about that: you can tell all your staff, all your donors, and anyone else concerned about your organization to go do their online shopping through your site, and get money at no cost to them!
You want your website to provide a number of things:
1. MORE, much more, information than is possible in your printed materials. Don't just scan your brochures into the page. Offer more in-depth information, access to other sites that are concerned about the same issues, more detailed info about your hours, pictures of your staff, information on volunteering, etc. You have no limit on what you can put on the web
2. A number of points of contact. An general email link is essential, but also have feedback loops that go to specific areas, such as intake, or fund raising staff. And, of course, remember to include phone numbers, addresses, and names!
3. Specific areas for specific groups. For example, most of my web-savvy clients have parts of their site just for board members (with minutes of meetings, glossaries of jargon, contact points for other board members, etc.), others just for staff (who is new, whose birthday is it, minutes of all meetings, new forms, etc) and for people concerned with the organization. There are literally limitless ways to use your website to build community support, and increase donations and volunteer time.
One client organization of mine runs a residential school for kids with severe disabilities. Many of the kids are from out of state, so in late 1999 they bought a digital camera, and regularly (daily–or weekly at the very least) take pictures of the kids at work, school, field trips, parties, and email them to the parents. Parental satisfaction rates have skyrocketed-as have donations!
What are commercial affiliations? Are they for you? Can you make money for your organization from them? Perhaps...but let's look at each issue in turn, and then show you how to pursue this further if you feel it is the right thing to do.
First a commercial affiliation on the web can range from paid advertising to a simple link posting that allows your site's visitors to purchase from the linked firm, and for your not-for-profit to receive an percentage of whatever is bought at the commercial site. Many not-for-profit (as well as for profit) firms increase their income by posting affiliations (as I do for my publications on Amazon.com).
Here's how they work, using Amazon.com as an example: You go to Amazon's website, click on the affiliation link, and follow the instructions to put an Amazon button on your site (for most firms, you can choose from several sizes and "looks"). Then when someone clicks on that button, goes to Amazon and orders something there, your organization will receive a check quarterly for a percentage of the sale (usually around 5%-again depending on the site).
Is this appropriate for your organization? Only you and your board can decide that, but many of my clients put a mission twist on this. Here's what they do: They select books, videos or other materials that are appropriate for their mission-for example an organization that does early screening for young children with disabilities has a number of great books for parents of children with disabilities listed at their site. They link each of these to Amazon to ease the parent's ability to buy the book, and clearly state on their site that such a purchase will generate a 5% fee to the organization (at no cost to the purchaser). Then, in the early fall, the organization emails all of its supporters and asks them to do any online purchasing (not just the books listed on their site) through the vendors on their site. Last year, I had some client organizations who earned over $12,000 in this manner.
Caution: This kind of income is considered Unrelated Business Income by the IRS. It is NOT a donation. Thus you will have to file a 990-T form, and you can use part of the cost of your internet access as a compensating cost.
Staff-only section of your web site.
Here's a way to improve internal staff communication using your website. A staff-only section offers immediate access for your staff to things that concern them, can answer lots of questions, keep staff in touch, etc. Here's what to do:
1. Set up the staff site as a sub-area of your website. Make sure to secure it, so that only approved people can get in. For most organizations a username and password are sufficient. One very useable format for this is to have a username that is the first letter of the first name and full last name (for me this would be pbrinckerhoff) and a password of the first name. That way, your website administrator can set the access and, of course, remove access when a staff person leaves.
2. Set up a link on your home page for staff. Suggest that staff bookmark the site in their browser for easier access.
3. On the site, you can include any of the following things that other not-for-profits have included.
A list of staff emails, birthdays (only if staff agree!), minutes of committee and board meetings, a new staff listing (with pictures), scheduling information for upcoming meetings and training opportunities, copies of all policies, printable copies of forms that staff use, explanations of all program functions (for staff who only see one part of your organization), other announcements for the organization.
4. Consider doing the same thing for your board!
This kind of deeper website is exactly what the internet provides-a customized communication tool that can enhance your mission, internal communications, and staff satisfaction!
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Essential Utilities
Here are some basic utilities you need on your computer, or on your network. These are all programs that either I use on a regular basis. Some are free, some you have to pay for, but all are terrific. And, I have NO financial relationship with the firms, no off-the-books partnerships, and I have not shredded any documents related to these entities ;-) Seriously, these utilities can make your computer safer, easier to use, and can help you get more from your technology. Check them out!
FREE
Get Right www.getright.com I put this first on your list for a reason---it helps you download all the other programs listed here. This is a TERRIFIC utility if you a: download files (software updates, games, music, programs, data) and b: do it on a 28.8 or 56.6 dial-up modem, as opposed to a much faster cable, DSL or T-1 hook up. GetRight allows you to download a part of a file now, and get the rest later. It automatically reconnects to the download site and keeps going, assuring that, if you get cut off, or knocked off-line with 97% of a program downloaded that you don't have to start all over again. The program also has a nice feature that uses mirror sites simultaneously: it downloads the entire file faster by assigning different parts of the downloads to different sites.
Adobe Acrobat Reader www.adobe.com/products/acrobat/readstep2.html This free program allows you to read files with the suffix .pdf which are more and more common as attachments and as web-based downloads. PDF files look more like original documents, and many online applications, and other forms come in the pdf format. This is one of the basic online tools you will need.
Quicktime Player www.apple.com/quicktime/download/ Many website video applications run through the Quicktime utility, Apple's video application. Also free, it's a good thing to have on board, as you will sometimes get prompted in the middle of trying to use a website to download it at an inopportune time. Get it sooner rather than later. (And try not to get distracted at the website with all the current movie trailers you can view! :-))
PowerPoint Viewer http://office.microsoft.com/Downloads/9798/Ppview97.aspx Nearly all business presentations these days are in Microsoft's 800 pound gorilla software PowerPoint. I use it for all of my speeches, and am a convert from LotusFreelance. More and more, people email me information in PowerPoint, and there are lots of websites where you can download data or presentations in this format. But do you need the full, and expensive program to see these files? No, you can download the free reader from the link above.
FEE
These two programs cost, but talk about getting what you pay for. I would never run any computer on the internet without McAffee's Virus protection running, and would not dream of being on or part of a network with a fast connection (cable, DSL, or T-1) without the firewall protection of Zone Alarm
Mcaffee www.mcaffee.com/ For an annual fee, McAffee provides you with not only a wonderful anti-virus program (which has saved my tail more than once), but a whole set of terrific online diagnostic and computer maintenance tools that are part of the (currently) $39 per year fee. You get unlimited updates of the anti-virus program, and unlimited use of the maintenance during the year. You can test this all online at the website, and you don't have to be a tech-head to use this and improve, repair and protect your hardware and software. I strongly urge you to check this out. I run the maintenance programs (which fix all kinds of stuff and get rid of unneeded files) monthly. NOTE: for some unfathomable reason, the maintenance software does not, at the time of this writing, work for Windows XP. Go figure.
Zone Alarm www.zonealarm.com A really great firewall, not only protects you from unwanted intruders poking around your computer or network (and lots do, trust me) but it allows you to select which programs on your computer can contact the web. If someone does try to get into your computer, a nice feature included is identifying where the attempt was made from. There is a free version here as well as a pay version. I bought the paid version for my cable modem computer, but my tech-head consultants tell me that the free version is good as well. Note: there are a number of other firewall products on the market, including one that I have not tested from McAffee. Look at them, and get the one that most meets your need. But do NOT trust your ISP to provide this protection. They don't. Remember security on your computer starts and ends with you, and you alone.
Caution: If you are on a network, check with your network administrator before downloading or installing any of these utilities. They may well already be on the network, or they may conflict with other protocols or security features on the system. However, at home on your own PC....go for it!
Remember that there are a number of excellent anti-virus and firewall programs out there. McAffee, for example, has a firewall, a pop-up stopper, and a spam smasher set of utilities. Look around and get the best setup for your needs.
Finally, there are tons of terrific other utilities out there, some free, some fee. ZD Net provide a terrific regular update on utilities that help with certain things. For instance, last week's newsletter dealt with utilities for running a better network, anti piracy, analyzing web visitor behavior, and building a business plan. Their free weekly newsletter can be found at:http://www.zdnet.com/filters/email/
Happy downloading......
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Board-Only Website
Here's a way to improve board communication and education using your website: a board-only section of your site. ,If you have looked through this section sequentially, you have already looked at my ideas on staff-only parts of your website. I hope you now have such a section of your site, but don't stop there-include a special area for the board!
Such a site offers immediate access for your board, as well as opportunities for them to learn more about what's going on in the organization. Here's what to do:
1. Set up the board site as a sub-area of your website. Make sure to secure it, so that only approved people can get in. For most organizations a username and password are sufficient. One very useable format for this is to have a username that is the first letter of the first name and full last name (for me this would be pbrinckerhoff) and a password of the first name. That way, your website administrator can set the access and, of course, remove access when a board member leaves the board.
2. Set up an easily found link on your home page for board. Suggest that all your board bookmark the site in their browser for easier access. Hold an informational session at a board meeting, showing them the site, how to access it, and what is available for them to use.
3. On the site, you can include any of the following things that other not-for-profits have included.
A list of board members, board member emails, a list of all committees, with the times and locations of meetings, access to all committee meeting minutes, as well as minutes of board meetings, a staff listing (with pictures), scheduling information for upcoming meetings and training opportunities, copies of all policies, printable copies of forms that board members use, explanations of all program functions other announcements for the organization. One organization I work with has an opening page for board members that lists all the meetings coming up for the next three weeks. (of course, this needs to be updated regularly!)
4. Consider doing the same thing for your other volunteers!
This kind of deeper website is exactly what the internet provides-a customized communication tool that can enhance your mission, internal communications, and board satisfaction!
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Wireless Networks - a low, cost flexible networking option
Wi-fi, or wireless fidelity is a technology that is taking the business and educational world by storm. It has really taken off in the past 9 months, as the cost of setting up a network has reduced to a reasonable level, and as the technological requirements for establishing a wireless network have lowered. Why is this of interest to you? Look at the following list and see if any of these are applicable to your organization.
1. We need more computers on our network, and we can't retrofit the building for ethernet cable-due to cost, landlord restrictions, or other reasons.
2. We just added a new office (within 2-3 miles) and want to cheaply add them to our network.
3. Our work site has people who need our network who move around. (for instance, staff with PDA's who go from place to place, students in a museum who want to log on with laptops, health care professionals at a hospital or nursing home). We need to have them online, and let them have access to our data, and our printers.
If any of these sound familiar, a wi-fi network may well be a good answer for you. For most work sites, you'll need a router/wireless access point (one piece of equipment), some additional access points depending on distances, and a wireless card for each computer that logs on to the network. Setup is really pretty easy, but use your IT professional. And, remember security is an issue: if you can log on to your network from a laptop with a standard card, so can anyone else driving by with a similar card. Make sure your IT person limits access to the network-this is a standard option in the software that will come with your router.
Wireless is very flexible, and very affordable. For more reading on the subject, check out these sites:
http://telecom.about.com/library/weekly/aa_112701.htm?terms=Wireless+LANs
http://search.about.com/fullsearch.htm?terms=Wireless%20LANs
http://www.howstuffworks.com/wireless-network.htm
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Oversight Websites
With much more emphasis on oversight of not-for-profits has come the accompanying online versions. You need to check these out.....and make sure your not-for-profit is properly presented online.
1. Oversight of Nonprofits on the Web: The Chronicle of Philanthropy has just run a large set of stories on the scrutiny nonprofits are more and more undergoing. The articles is in the 11/28/2002 issue, and you can read the lead article here: http://philanthropy.com/free/articles/v15/i04/04002201.htm
2. Oversight Groups: In the Chronicle article, there are four watchdog groups listed. You should check them out, and both make sure your organization is listed and, more importantly, that it is listed correctly! http://www.charitywatch.org, http://www.give.org, http://wwwcharitynavigator.org, and http://www.ministrywatch.com
3. Help earn donor's trust! A new site called Pillars of Accountability helps not-for-profits look at themselves in ways that will attract and, equally importantly, retain donors. Go to http://www.2gather.net/pillars.htm
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Tech New Year's Resolutions
Nothing like starting a new year with a new to-do list. Here are a set of technology resolutions for any new year that can make your tech usage more efficient, less expensive, and more mission-enabling.
1. Check (or install) your virus protection on all your computers. Make sure you have absolutely the latest version of whatever program you use, and don't be cheap here. $39 per year for McAffee or a similar program can save you thousands of dollars preventing a virus from cleaning out all your files, erasing your hard drives, etc.
2. Install and maintain a good firewall between your organization and the Internet. Again, don't go for cheap here. This is major management disaster prevention.
3. Lower your cell call rates. Call your cell phone provider and make sure that you are getting the cheapest rates possible. If you haven't called in the past 6 months, chances are you aren't. Check and see if you can add more minutes (nearly always) and/or free nationwide long distance for the same rate (sometimes even less) than your current local rate. Then, use the cell phone rather than a land line for calls (both local and long distance) for which you will be billed by the minute.
4. Use more email attachments. Train your staff to email documents as attachments rather than mailing or faxing them whenever possible. Saves postage, long distance charges, printing costs, fax paper, etc.
5. Update your operating system. Whatever your operating system (Windows, Mac, Linux, etc.) make sure that someone on your staff updates the system regularly with the on-line patches available from the manufacturer. Not only will your system run more smoothly, these updates often patch security holes. Note: the same is true for your main programs such as your email, accounting, and word processing. Nearly all these programs have patches available, often with one click. Click on the "Help" part of the software-sometimes the update option is right on the pull-down menu, sometimes you just have to search for "updates" or "patches". If the updates are free, why not use them?
6. Check your website for currency. Do all the links on your site work? Is the information (hours, fees, staff names, email addresses, etc.) on the site current? Can you improve the site in any way? Can you add a section just for staff, and one just for volunteers? Consider this major improvement--can you take donations on-line?
7. Establish (and STICK to) a regular backup schedule. Backup your key data (usually on to a CD) and take it off site. Why off site? Because if you make the back up, and leave the CD in your office, and there is a fire, how worthwhile will the backup be? Your operating system can usually be set up to prompt you to do this automatically, but you may have to just fall back on putting it in your calendar and then doing it!
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Understanding and using good outcome measurement is an esssential part of good stewardship. I've said it before in this newsletter, and I fully believe the old maxim: "You can't manage if you don't measure". But, measuring outcomes, particularly social change is very, very tough. So, here are a bunch of really good outcome resources for you. All online all the time! (I know, this is not really a tech hint, but it's using tech to manage better mission.
First, a really good article on nonprofit outcome measurement from the Independent Sector
http://www.independentscetor.org/programs/research/outcomes.pdf
Second, a wonderful set of information provided by United Cerebal Palsy of Utica---say thanks to UCP, everyone!
http://www.uticapubliclibrary.org/non-profit/directory.html
Next, a paper on outcome measurement from the United Way.
http://national.unitedway.org/outcomes/library/ndpaper.cfm
Finally, some great stuff on benchmarking from the Free Management Library
http://www.mapnp.org/library/quality/bnchmrkg/bnchmrkg.htm
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Self-Assessment Tools On the Web One of the beauties of technology is that so much information, and so many ideas can be quickly shared. This is also true for organizational self-assessments, which can easily be turned into network activities, involving staff and board online as well as in person.
So why do a self-assessment? An organizational self assessment lets you get started on the process of improving, gives you a baseline measurement from which to move forward and, most importantly focuses you on the areas that need the most help now. Self-assessments should be done in groups, which makes the assessments more realistic and reflective of the organization as a whole.
Here are some self-assessments to get you started.
First, my self-assessment tool based on the information and ideas in Mission-Based Management. It's free and in .pdf format. Click here to go to the "Free Stuff" area of my website, and then click on "self-assessment"
Next, the Unity Foundation in Unity, ME has an assessment tool that you can purchase to use.
http://www.unityfdn.org/cq.html
Third, the Drucker self-assessment tool (and associated workshops)
http://www.leadertoleader.org/leaderbooks/sat/index.html
Fourth, a self-assessment tool from the Free Management Library (one of my favorite net resources)
http://www.managementhelp.org/org_eval/uw_list.htm
Next, an all online self assessment from the CenterPoint for Leaders
http://www.centerpointforleaders.org/toolkit_org_home.html
Finally, an online organizational health survey from OD-online.
http://www.od-online.com/toxic_org.asp?redirect=htm
These should get you started. And start you should.
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