Mission-Based Management Titles| Peter's Recommendations

Marketing Recommendations

McAdam Award Winners | Management | Leadership | Boards of Directors | Finance | Social Entrepreneurship | Marketing | Fund Raising

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For most books, Amazon.com now offers the ability to "Look Inside The Book". This allows you to check the book out more thoroughly and decide if you want to order it, or go to your library to check it out further. You can order any of these books at amazon.com or you can order a specific book by clicking its cover image.

Marketing Nonprofit Programs and Services : Proven and Practical Strategies to Get More Customers, Members, and Donors by Douglas B. Herron If nonprofit managers reenvisioned their work as a series of marketing efforts—for example, determining market share and auditing the organization's market practices—nonprofits would be better serves, says Doug Herron, yet few nonprofit managers are trained to think in these terms. Drawing on thirty years of managing nonprofits and teaching workshops in the United States and Canada, Herron concludes that what nonprofit managers really want is smart, tried-and-true strategies. They are all here for the reading. ISBN: 0787903264
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition by Alan R. Andreasen Renowned marketing expert Alan Andreasen offers an accessible, easy-to-use guide for those who want to use marketing research to make their organizations more effective but think they can't afford it. Marketing Research That Won't Break the Bank provides sound, practical advice on how to make the most of a small budget— such as the kind small businesses and nonprofits so often face— and make marketing research a viable option. It offers managers the hands-on, simple tools to conduct quality marketing research and get the information they need without spending a lot of money. Andreasen dispels the myths and misconceptions that keep managers from getting started and describes in a systematic fashion a wide variety of research techniques that are low cost but can provide crucial information and improve decision making and organizational effectiveness. ISBN: 0787964190
Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment by Alan R. Andreasen Offers a "revolutionary" approach to solving a range of social problems—drug use, smoking, unsafe sex, and overpopulation—by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. Shows that effective special change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer—who has ultimate control over the outcomes. Offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. A wealth of information for developing an effective social marketing plan. ISBN: 0787901377
The Jossey-Bass Guide to Strategic Communications for Nonprofits by Kathy Bonk, Henry Griggs, & Emily Tynes A nuts and bolts guide to help nonprofits effectively and strategically use media to promote their programs, services, and membership. ISBN: 0787943738
The Nonprofits' Guide to Internet Communications Law by Bruce R.Hopkins Invaluable guidance on the most important legal issues facing nonprofits today Internet communication is the lifeblood of countless nonprofit organizations, yet there exists no specific law to provide for its regulation. Without solid legal guidance, nonprofits risk not only missing out on the unlimited opportunities that the Internet has to offer, but also jeopardizing their tax-exempt status. The Nonprofits’ Guide to Internet Communications Law analyzes and explains the laws applicable to Internet communications by nonprofit organizations. Nonprofit law expert Bruce Hopkins writes that with Congress and government agencies reluctant to create new law, it will ultimately be up to the courts to determine the future of Internet law affecting nonprofit organizations. Extrapolating from the underlying principles of existing law, Hopkins addresses the legal ramifications of Internet business activities, charitable-giving administration, fundraising programs, lobbying, political campaign activities, and more. ISBN: 047122278X
Strategic Marketing for NonProfit Organizations (5th Edition) by Philip Kotler & Alan Andreason Reflecting the most recent, relevant information in the field, this best- selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more ISBN: 0132325470
Strategic Communications for Nonprofit Organizations : Seven Steps to Creating a Successful Plan by Janel M. Radtke In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides: An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more ISBN: 0471174645

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