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July, 2010 -by Peter C. Brinckerhoff

This month's topic: Evaluating Volunteers


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This Month's Topic: Evaluating Volunteers

Sites of the Month

Each month, this area provides with a number of my favorite and most helpful sites regarding the topic of the month.

Management Tip of the Month

Each issue, I start with a discussion of my management perspective on the month's topic, and give you a few hands-on ideas to consider.

Recommended Publications

Here, I provide you with my recommendations on the  materials available that can help you become more mission-capable in the area of  Evaluating Volunteers

Technology

I provide you with some good ideas for uses of tech to better your organization in the area of  Evaluating Volunteers

Marketing Tip

So much to say, so little space to say it.....

Next Issue

In August, we'll take a look at a key issue for most nonprofits: Is it Time to Update Your Bylaws?

Past Issues:
You can see the topics of past Mission-Based Management Newsletters, and then view those that are of interest to you, by scrolling to the bottom of the newsletter, or by clicking here.

Websites of the Month

Here are my recommendations for websites and blogs of interest on this issue's topic: Evaluating Volunteers:

www.idealist.org/en/vmrc/bestpractices/developingprogram.html Great stuff on your entire volunteer program, from policies to procedures to training to evaluation from Idealist.org
www.volunteertoday.com/vpes/vpeshome.html Great program materials for volunteer evaluation from Volunteer Today
www.energizeinc.com All things volunteer....

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Management Tip 
Evaluating Volunteers
Most nonprofits use volunteers, and many provide much, if not most, of their services through a dedicated volunteer cadre. More and more, these volunteers need to be able to perform high level tasks that are sometimes life and death. Don't believe me? 75%, yes, 75% of fire fighters in the United States are volunteers. Life and death for sure. Think about how many Habitat for Humanity homes would fall down if they organization did not attract skilled artisans to supervise other volunteers. Doctors Without Borders (DWB)? Highly skilled and highly dedicated volunteers supported by great staff, rather than the other way around.

There's an old management adage: "You can't manage what you don't measure." I agree, and for a nonprofit manager, this includes volunteers. Volunteers need to be recruited, screened, trained, supervised, evaluated, disciplined and let go, just like your paid staff. These wonderful people agree to labor without financial compensation, but that doesn't mean that their work, if done well, can't improve your organization tremendously. Nor does their working for free mean that their efforts, if done badly, can't hurt your nonprofit.

So, you have to evaluate. In the link above from Idealist, there's an evaluation template for you to use, but let's spend a minute to talk about the sequence that leads up to evaluation. First, you have to have clear expectations of your volunteers. What do you want them to do? This turns into a job description, along with a skillset required. (tough to be a DWB volunteer without an MD).

Once you have this done, you need to develop training on what you want done, how, where, when, and most importantly why. This training allows you to fully prepare the volunteer for their work, and to later hold them accountable without their being able to say "No one told me!" Make sure that your training includes the fact that each volunteer will be evaluated, why, and how often.

Next, remember that, if your volunteer supervisors are also volunteers (often the most experienced volunteers) they may need a little supervision training themselves. It's not fair to kick them up the ladder without adequate information and training.

Finally, when you evaluate, remember that there should never be surprises. This goes for employees too, of course. NO surprises during evaluation. If the person is great, you should be telling them regularly. If they are messing up, same thing: they should be hearing it often. Also, evaluations should always be two way: the volunteer should get to evaluate their experience, training and support.

Good volunteers want to help your organization, not hurt it. They want to be held accountable for their efforts. If a particular volunteer doesn't feel he or she should be evaluated, then perhaps they should seek to serve another nonprofit rather than yours!

If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free.

And, remember to take a look at the Mission-Based Management Blog.

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Print Resources

My recommendations for texts and other readings on Evaluating Volunteers

Actually-I don't have any I really liked enough to recommend, so if you have a suggestion-email me right away, and I'll add it in here.

To see my recommendations for great books for nonprofits on a variety of topics,
click on any of the links below:

To see more about any or all of my books, go to: Books by Peter Brinckerhoff

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Technology Tip 
Evaluating Volunteers...and  Technology!
First of all, make sure that everything I talked about in the Management Tip is online. Everything. Why? Because for all volunteers under 30 years of age, and an increasing number over that age, the volunteer part of your website is where they (actually we, I include myself here at age 58) will look first and last. If I want to know where I'm going to volunteer, when, how to sign up, what i need to wear, if there's a background check, etc., etc., etc. I want to do it online. And, if I have a question, I want to be able to get an answer to my email in under 12 hours. So, use tech to provide wide levels of information. If there's training before you volunteer, can it be put in a webinar or video that's left online so that potential volunteers can train on their schedule rather than yours? ANYTHING you can put online, do.

How does this relate to volunteer evaluation? Simple. If I have more information before i show up, I'll do a better job, I won't feel like I was a victim of bait and switch ("oh, the work won't take long" (and it takes 9 hours) or, "Oh, we'll start right at 8:00 am", and people get going at 10am while I cool my heels....that's bait and switch). More information early on should lead to happier, better volunteers.

Second, use tech to get feedback on your volunteer program. Use SurveyMonkey (free for small numbers of respondents, cheap for larger numbers) to get quick, real-time results. After a volunteer engagement, every volunteer should get an email routing them to your volunteer satisfaction survey. Find out what worked and what didn't, and find it out sooner. Happier volunteers (like happier employees) make for happier customers. So find out if they're happy!


If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free

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Training Schedule for Peter Brinckerhoff

Below you'll see the date, location, and topics of public training I'm currently scheduled to do in the next few months. For more information on a particular speaking engagement, get in touch with the contact person listed in the right hand column, or email me.

For more information on my training availability throughout the next 12-18 months, available topics, sample agendas, and fees go to www.missionbased.com/training.htm


7/7-8/10 Chicago TBA Ronald McDonald House Charities
Jane Hoffman
j-hoffman@kellogg.northwestern.edu
8/10-11/10 San Francisco Intro To Marketing NISH
Ana Rodriguez
arodriguez@nish.org
9/08/10 Richmond Generation Change Nonprofit Learning Point
Rachel Kopelovich
kopelovichr@vcu.edu
9/29-30/10 San Antonio Recruitment and Retention NISH
Ana Rodriguez
arodriguez@nish.org

Marketing Tip

Evaluating Volunteers.... and Marketing

Simply put, if you have a volunteer evaluation program, don't hide it, flaunt it. The best volunteers want to know that their efforts help your nonprofit, and that they are doing everything they can to advance your mission.

So, let people know. Put a story about your new evaluation program in your newsletter, make a presentation to your local or state trade association about your efforts and , of course, put everything about the evaluation process on your website.

You will get some push back from people who feel that "free workers" should not be subject to evaluation. But, as any experienced nonprofit manager knows, volunteers are not really free. They cost staff time that can be used elsewhere, resource allocation, planning, and supervision. Do they save the organization money? Sure. But not as much when they make a mess that has to be cleaned up by a staff person. Have high expectations, measure, evaluate---and let the community know you're doing it!


If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free.

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Future Topics for
The Mission-Based Management Newsletter....
August  Is it Time to Update Your ByLaws?
September A New Look At Social Enterprise
October The Marketing Cycle 
Send me your topic suggestions at: peter@missionbased.com

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You asked, so here they are: Past Single-Topic Issues of the Mission-Based Management Newsletter...

2004 2005 2006 2007 2008 2009 2010
Jan. Business Development Strategic Planning Generation Change  Conflict of Interest Reorganizing Your Board of Directors Organizational Transparency Ethics Accountability and Transparency
Feb. Fund Raising Leadership Accountability Generation Change and Your Staff New Communications Tools Different Generational Cultures Nonprofit Innovation-1
Mar. Volunteers Core Competencies Ethics and Management Admin Costs Generation Change and Finance  Organizational Visibility and Reputation Coming out of the Recession Stronger
Apr. Financial Management Expanding to New Markets Staff Satisfaction New  Tech Ideas for Nonprofits Greening Your Nonprofit   Nonprofit Innovation Part 2
May On-line Marketing  Endowments  When Boards Cross the Management/Policy Line Generations Change and the People You Serve New Approaches to Social Entrepreneurism Nonprofit Blogs Worth Reading New Marketing Strategies
Jun. Transparency  Tech and Mission  Staff Rewards Mentoring Leadership
Development
No Issue
Jul. Nonprofit Start-up  Sustainability  Saying No to Community Needs Better Cash Planning Technology Planning  Paid Staff/UnPaid Staff
Aug. Governance Ethical Benefits  Board and Non-CEO Relations Small Nonprofits Vision, Mission, Values  
Sept. Political Activities Entrepreneurship  Executive Transition Generation Change and Technology Budgeting In a Recession    Revisiting the Mission Statement
Oct. Attracting and Retaining Younger Staff, Board, and Volunteers Internal Communications   Advocacy Crisis Management Disaster Planning  
Nov. Outcome Measurement Board Recruitment  When Boards Fail Generation Change and Marketing Staff Recruitment & Retention   Characteristics of Successful Nonprofits (revised)
Dec.  Lifelong Learning Better Budgeting  Conflict of Interest  Signs of Organizational Trouble Measuring Mission   

 

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