December, 2005 -by Peter C. Brinckerhoff

This Month's topic: Better Budgeting


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Helping the Victims of the Hurricanes
It's a long, long, looooonnnngggg road for victims of the hurricanes. Keep at it, offering help as you can. I'm involved with a group of people from the Alliance for Nonprofit Management who are helping nonprofits on the Gulf Coast get back on their feet. There are lots and lots of ways to help.

Here are some organizations, websites and phone numbers you can post on your site.

American Red Cross www.redcross.org 1-800-HELP NOW (435-7669) English, 1-800-257-7575 Spanish
America's Second Harvest www.secondharvest.org 1-800-344-8070 Adventist Community Services www.adventist.communityservices.org 1-800-381-7171
Catholic Charities, USA www.catholiccharitiesusa.org 703 549-1390 Christian Disaster Response www.cdresponse.org 941-956-5183 or 941-551-9554
Church World Service www.churchworldservice.org 1-800-297-1516
The Council on American-Islamic Relations: http://www.cair-net.org/
Convoy of Hope www.convoyofhope.org 417-823-8998
Christian Reformed World Relief Committee www.crwrc.org 1-800-848-5818
United Methodist Committee on Relief www.gbgm-umc.org/umcor/ 1-800-554-8583
Lutheran Disaster Response www.ldr.org 800-638-3522
Mennonite Disaster Service www.mds.mennonite.net 717-859-2210
Salvation Army www.salvationarmyusa.org 1-800-SAL-ARMY (725-2769) Southern Baptist Convention www.sbc.net 1-800-462-8657, ext. 6440 Nazarene Disaster Response www.nazarenedisasterresponse.org 888-256-5886
Operation Blessing www.ob.org 1-800-436-6348
Presbyterian Disaster Assistance www.pcusa.org/pda 800-872-3283
Religious Action Center of Reform Judaism: www.rac.org/
Unitarian-Universalist Association: www.uua.org
Remember to note that if people give online, to target the gift for hurricane relief. Also check with your local United Way, as well as your mayor's office to see if any community relief efforts are being coordinated.

Hear Me Online!
In October,  I was interviewed on a management pod cast show called "The Cranky Middle Manager Show" The discussion was about the value of mission in nonprofits, and what for-profits can learn from nonprofits.
You can hear the show with most audio players. Click here to listen. Caution: I only endorse my part of the show. The ads, the other comments of the interviewer, etc. are not necessarily my cup of tea. Just so you know!

This Month's Topic: Better Budgeting
Each month, this area provides with a number of my favorite and most helpful sites regarding the topic of the month.

Management Tip of the Month

Each issue, I start with a discussion of my management perspective on the month's topic, and give you a few hands-on ideas to consider.

Recommended Publications

Here, I provide you with my recommendations on the  materials available that can help you become more mission-capable in the area of better budgeting.

Technology

I provide you with some good ideas for uses of tech to better your organization in the area of better budgeting.

Marketing Tip

So much to say, so little space to say it.....

Next Issue

In January, we'll start the new year by looking at an issue that is time-based:  Generation Change. How will this affect your organization? In more ways, and for longer than you can imagine.


Websites of the Month

Here are my recommendations for websites of interest on this month's topic, Better  Budgeting

www.managementhelp.org/finance/np_fnce/np_fnce.htm For the n-teenth time, we start with the wonderful Free Management Library.
www.nonprofitsassistancefund.org/clientuploads/MNAF/FinancialFoundations/BudgetingProcess.pdf A good basic guide to budgeting from the Minnesota Nonprofit Assistance Fund
http://fdncenter.org/learn/classroom/prop_budgt/index.html Free online budgeting course from the Foundation Center. Focused on organizations applying for grants, but there is spillover to regular budgeting

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Management Tip of the Month
Better Budget Building
We all have to develop budgets, and many of us despise the process. It lasts too long, requires saying "no" too far too many people and, in general is a negative rather than a positive process. In most organizations, the budget process is also the job of only top management and the board.

I disagree with both the limitations and the negativity. There are some ways to get more information out of your budgeting. Here are three key ones

First, think of expenses as investments in mission.

This is where the negative turns positive. One of the key elements of improving the mission-capability of your organization is to develop the technique of looking at your expenditures as investments in mission. Usually, we think of expenditures as bad things, merely to be minimized. But when you and your board start to look at the utilization of any resource, cash, people, buildings, or equipment as an investment, a lot starts to change.

To begin, you have to ask: "What are we getting for our investment?" And, you should find the answer in two parts: First, you should look at the return in mission; second, examine the financial return. What this means in practice is that you may have services that lose money, but are so mission-rich that the overall return on investment is appropriate. On the other hand, something that is not mission rich (such as fund-raising) needs to make money.

At first, this will be a stretch for your staff, board, and perhaps even for you. But the more you look at expenses as investments, the more you will try to wring as much mission out of every dime as possible.

Second, be inclusive.

The more people involved in budgeting ---the better. Really. This does not mean that you throw a bunch of un-educated people in a room and hope something useful may come out (sort of like the old problem of the infinite number of chimps with an infinite number of typewriters coming up with the complete works of Shakespeare). But running drafts of budgets, in an orderly manner, past a LOT more people than you are used to can provide tremendous insights and good ideas.

This is a huge change, and a bunch of work. For more on this--both how and why-- read Open Book Management by John Case. It's great.

Third, be transparent.

A crucial resource for most organizations is their information-budgets, planning, personnel information, marketing materials. And, some of this information is widely available-think about your organization, is there a hierarchy of information-some people see everything, some see very little? If the answer is yes, the question is why?

John Chambers, CEO of Cisco Systems (the people who build the stuff that runs the internet) says this about his huge organization: "No one of us is as smart as all of us." And this wisdom requires him to share information about the company with all of his staff. For you, the benefit comes from training all, yes all, your staff how to read financials, and then how to read your financials, and then to see them regularly. This also means including staff in reviewing your strategic plan, being involved in the development of marketing materials, and, in general incorporating the resource of your staffs' minds in the tasks at hand.

There are two ways at looking at information-they are both true:

1. Knowledge is power; if I have all the knowledge I have all the power.

2. Knowledge is power; if I share all the knowledge, we all get powerful together.

Your choice, but which will build your organization sooner and better. It is HARD to give up the information for many of us, but our organization, and the people we serve, will benefit.


If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free.

And, remember to take a look at the Mission-Based Management Blog.

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Print Resources

My recommendations for texts on Better Budgeting are shown below.

The Budget Building Book for Nonprofits, by Murray Dropkin and Bill LaTouche

Open Book Management, by John Case

The Cash Flow Management Book for Nonprofits, by Murray Dropkin

Saving Money in Nonprofit Organizations, by Gregory Dabel

If you don't find enough choices here, type "Nonprofit Budgeting" at Amazon.com.

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Technology Tip 
Can tech help your budgeting efforts?
Yes. And here are some ways: First use good software, and put your budget on your internal network so that everyone can view and comment. For a list of good financial software, and some key things to look for,  go here....

Second, consider some new online tools as you develop your budget. Wiki's allow organizations with people in many places to contribute ideas and comments to documents (including department and organizational budgets. These are live, online tools, and for a great (but large) example, think of Wikipedia.

I think that this kind of application is the document development (including budget) app of the future--available today.
For more on Wikis, see http://wiki.org/wiki.cgi?WhatIsWiki
For a great recent article on the use of wikis in the office from Business Week, go to: http://www.businessweek.com/magazine/content/05_48/b3961120.htm  The article starts with a slam on the overwhelming amount of email people are getting and ends with some great examples of wikis.

As always, tech can help, automate, ease, and simplify modifications, but it can't create a thing. Informed, dedicated people have to do that. Informed, dedicated and empowered people do it even better. So spread the info, and share the power.

If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free.

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Training Schedule for Peter Brinckerhoff

Below you'll see the date, location, and topics of public training I'm scheduled to do in the next few months. For more information on a particular speaking engagement, get in touch with the contact person listed in the right hand column, or email me.

For more information on my availability throughout the next 12-18 months, available topics, sample agendas, and fees go to www.missionbased.com/training.htm

Date City Topic Contact
1/22/06 Chicago Financial Empowerment Kellogg Executive Education
Liz Livingston Howard
liz-howard@kellogg.northwestern.edu
1/26/06 San Francisco Dealing with Change SUPRA
Debbie Ignatz
dignatz@nish.org
2/01-02/06 Philadelphia Business Development NISH
Dave Wessel
dwessell@nish.org
2/12/05 Chicago Governance Kellogg Executive Education
Liz Livingston Howard
liz-howard@kellogg.northwestern.edu

Marketing Tip
Marketing and Better Budgeting

The link in marketing and budgeting is more significant than you might think. there are two key areas to keep in mind.

The people you serve: As regular readers know, nonprofit marketers give people things they need in ways that they want. Remember in your budgeting to focus services on real needs, and to allow enough funding to find out the way that people want them delivered. If you don't, you are making a bad investment---you'll be wasting resources on things people will not fully use.

The people you employ: You have to sell your budget to your staff. It's easier to do that if you are inclusive in our budget development (See the management tip). the more you ask staff about what they need, the happier they will be with the final budget result--even if they don't get everything they requested. Ask, Ask, Ask, and listen. Accommodate to the extent you can. Simple, direct marketing.

If you want to see more about this in detail, take a look at more about my book Mission-Based Marketing; Second Edition

If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free.

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Future Topics for the Mission-Based Management Newsletter....
January Generation Change
February Accountability
March Ethics and Management
April Staff Satisfaction
May Boards who cross the
Policy/Management line
June Employee Rewards
Send me your topic suggestions at peter@missionbased.com

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You asked, so here they are: Past Single-Topic Issues of the Mission-Based Management Newsletter...
2004 2005
January Business Development Strategic Planning
February Fund Raising Leadership
March Volunteers Core Competencies
April Financial Management Expanding to New Markets
May On-line Marketing  Endowments 
June Transparency  Tech and Mission 
July Nonprofit Start-up  Sustainability 
August Governance Ethical Benefits 
September Political Activities Entrepreneurship 
October Attracting and Retaining Younger Staff, Board, and Volunteers Internal Communications  
November Outcome Measurement Board Recruitment 
December  Lifelong Learning  

 
 
 

Copyright 2006, Corporate Alternatives, inc.