August, 2005 -by Peter C. Brinckerhoff

This Month's topic: Ethical Employee Benefits


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Leadership for Nonprofits

I'm gratified with the very positive response to my newest book:
Nonprofit Stewardship: A Better Way to Lead Your Mission-Based Organization
It's available at the Fieldstone Alliance. If you click on the title above, you can see information about the content, reviews and purchase the book on-line.
Blog!

Problem: There is so much going on in our field that a once-a-month communication doesn't seem adequate.

Solution: The Mission-Based Management Blog. I am trying to post nearly every day with something of value to nonprofit board, staff, volunteers, and funders.

Take a look and see if you find things that can help you. My postings are in no particular order, just what's on my mind, or what has crossed my desk or screen that I think you should be aware of.
And, like any blog, you can comment right on the blog for others to see. If you agree, disagree, or have other resources to share, please do!
This Month's Topic: Ethical Benefits
Each month, this area provides with a number of my favorite and most helpful sites regarding the topic of the month.

Management Tip of the Month

Each issue, I start with a discussion of my management perspective on the month's topic, and give you a few hands-on ideas to consider.

Recommended Publications

Here, I provide you with my recommendations on the best printed materials available that can help you become more mission-capable in the area of employee benefits.

Technology

I provide you with some good ideas for uses of tech to better your organization in the area of ethical benefits.

Marketing Tip

So much to say, so little space to say it.....

Next Issue

In September, we'll look at an issue that is really important:  Entrepreneurship. Good idea or bad? The answer is, well, yes, and we'll examine the how and why.


Websites of the Month

Here are my recommendations for websites of interest on this month's topic, Ethical Employee benefits.

www.managementhelp.org/pay_ben/pay_ben.htm A fabulous place to start...where? The Free Management Library, of course!
www.caninsurance.com/resources/ Great article from California Association of Nonprofits on shopping for and choosing benefits.
www.nfconline.org/main/info/notables/note98/98_3_e.htm Interview with Joan Turk, Director of Finance for the Donors Forum in Chicago.
www.responsiblewealth.org/living_wage/ Information on living wage from a business point of view.
www.epi.org/content.cfm/issueguides_livingwage Facts and FAQ on living wages from the Economic Policy Institute
www.bpitoday.com/ Benefits Plus -- a nonprofit benefits broker.

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Management Tip of the Month
Managing Benefits Ethically in a Mission-Based Organization

This topic was suggested by a reader a few months ago, and gave me serious pause: why wouldn't a not-for-profit manage its benefits ethically? So, I started asking around, talking to staff, emailing ED/CEO's, phoning board members, as well as some benefit managers for large nonprofits.....and I found a number of interesting things, none of which were truly surprises, but are worth recounting as cautionary tales:

First, most employees feel that their employers have more money/resources for benefits than they are spending. Thus, the employees feel that the nonprofit is being "cheap" yet again. "Why should I be surprised?", said one mid-level manager to me, "the pay is pitiful, so the fringe benefits probably should be, too."

Second, employees (for the most part) value their benefits more than their pay. This is not to say that pay is not important, it is. But for many, benefits are the difference between making it an not making it, and this value is a moving target. What I mean by this is that our employees mirror the for profit world in many ways. Younger employees want cash (in salary)  more than retirement or savings, employees without children or serious medical conditions want retirement more than prescription or medical coverage. Employees with teens want dental/orthodontic coverage. Thus the mix of employees and their matching to the available benefits really matters in terms of employee satisfaction.

Third, in talking to ED/CEO's and boards, I heard great frustration with benefits, particularly the complexity of the choices and the ever increasing cost. It has been a long-standing maxim that there is more health care cost in the cost of an American car than there is steel. I have no doubt that that is true for many services nonprofits provide. This is NOT a favorite subject for most senior managers. They pay more money every year and employees are less happy.

And none of this discussion brought up the issue of ethics, which I think bears more than a little consideration. If we are in business to do our mission, and help our communities, can and should we do it "on the backs" of our employees? For many organizations who are struggling to make ends meet, paying employees more (whether through salary or benefits) is simply impossible. I have never met an exec who would not love to pay his or her employees more, and most can't. But some who I know can, and don't. Why? Because they and the board have priorities in terms of expansion (which always sucks up cash) to help more people, or they are in the middle of establishing a cash reserve, or they are funding an endowment, all laudable goals. But often not goals set with the knowledge of line staff.

And what about the entire concept of living wage? See the links above for some thoughts on this crucial issue, which put simply, shows that minimum wage is not adequate in many parts of the country---when two people, living together, working 40 hours a week each on minimum wage cannot find ANY place to live, something is wrong, and that's what living wage is about. Should your organization support referendums in your community on this issue?

From all this discussion and my reading, I have a few suggestions for you as you work on this in your organization.

1. Set a policy at the board level about your goals in compensation and benefits. If you believe in living wage, support it and seek it. A policy is a strong message to your employees about how you value them and your long term organizational goals in this area.. In setting this policy, of course, include significant staff input from all levels.

2. Seek flexible benefits to the extent allowable. There are a variety of legislative and private options in this area. Simply put, allocate $X per employee, and then allow employees to choose how that money is spent. Remember, of course, that FICA taxes are NOT something that is a choice! The more control employees have over their own benefits the happier they are--or at least they will be less discontented.

3. Communicate, communicate, communicate. Hold regular meetings about benefits, how to use them, what they mean, what the limits are. Encourage ideas and suggestions. Show what the organization pays per employee and how it has risen. Educate, inform, communicate. If you take the step above and make benefits flexible, make sure you help people avoid making the choices that don't benefit them.

4. Seek advice from peer organizations and state and national trade organizations. Don't reinvent the wheel.

5. Look for non-traditional benefits, such as paternity leave, time off for adoptive parents, work from home, tuition reimbursement, etc. One organization I worked with negotiated with their bank to offer all their employees free checking accounts as a condition of the organization keeping its banking in one place. This is a huge benefit to lower paid employees and costs the agency nothing.

6. Make sure everyone gets the same deal.....no higher benefits for senior managers.

I tell nonprofit leaders all the time, we need to "walk the talk". Benefits are a challenging, and expensive, part of our walk--one that really matters to our employees, and thus should be of high priority to the management team and board.

If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free.

And, remember to take a look at the Mission-Based Management Blog.

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Print Resources

My three recommendations for texts on Nonprofit benefits is shown below. 

Employee Benefits, by Burton Beam
Nonprofit Compensation and Benefits Practices, by Carol Barbeito
Nonprofit Compensation, Benefits, and Employment Law, by David Samuels

Again, If you don't find enough choices here, type "Employee Benefits" at Amazon.com and you'll have more choices than you probably want!

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Technology Ideas .
Can tech make you a better provider of benefits?
In a couple of ways. First, benefits are more and more complex. 401K, 403B? Roth IRA, Flexplan? Make sure you have accounting software that allows your organization to track appropriate contributions and stay on the sunny side of the street legally. Most packages do this, but work with your vendor to see if they offer training specifically about benefits management in relation to your accounting software.

Second, go online and subscribe to benefits newsletters, either from your main insurer, or from your state association of nonprofits, or other providers. Here's one from DPL&A consulting: http://weblog.dplaconsulting.com/blog,
and there are others through the links above.

If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free.

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Training Schedule for Peter Brinckerhoff

Below you'll see the date, location, and topics of public training I'm scheduled to do in the next few months. For more information on a particular speaking engagement, get in touch with the contact person listed in the right hand column, or email me.

For more information on my availability throughout the next 12-18 months, available topics, sample agendas, and fees go to www.missionbased.com/training.htm

Date City Topic Contact
8/01/05 Cincinnati Mission-Based Management Ohio Association of Cemetery Superintendents & Officials
Dan Applegatedan@amgardens.org
8/08-09/05 Las Vegas Business Development NISH
Deborah Atkinson
datkinson@nish.org
8/10/05 Houston Pricing Depelchin & Family Services
Bob Hartman
RHartman@depelchin.org
8/11/05 Houston Mission-Based Marketing United Way of the Texas Gulf Coast
Russanne Kelly
RKelley2@uwtgc.org
9/12/05 Anaheim TBA Goodwill Industries International
Everett Shupe
everett.shupe@goodwill.org
9/27/05 Albany, NY Nonprofit Stewardship NYSRA
Jacki Negri
jackie@nycap.rr.com

Marketing Tip
Marketing and Ethical Employee Benefits

This will be short and sweet: employees are your market here-and you need your good employees more than they need you! So, treat them like a market: ask, ask, ask. Talk to your employees regularly about benefits--you've read my suggestion about providing control to employees through flex plans and other tools. But most importantly, ask them what they want, ask them to bring you ideas, ask them to be your eyes and ears on this issue. It affects them in huge ways, so ask, ask, ask.

Obviously, you also need to tell them some things. Tell them that your budget for compensation has limits, tell them that the organization is limited by state and federal law, as well as funder oversight. But ask more than you tell, and your employees will appreciate it.

If you want to see more about this in detail, take a look at more about my book Mission-Based Marketing; Second Edition

If you found this hint helpful, there are lots more management, marketing, and technology ideas for you in the "Ideas" section at www.missionbased.com. Check them out--they're free.

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Future Topics in 2005-06 for the Mission-Based Management Newsletter....
September Entrepreneurship
October Internal Communications
November Board Recruitment
December Better Budgeting
January, 2006 Generation Change
February Accountability
Send me your topic suggestions at peter@missionbased.com

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You asked, so here they are: Past Single-Topic Issues of the Mission-Based Management Newsletter...
2004 2005
January Business Development Strategic Planning
February Fund Raising Leadership
March Volunteers Core Competencies
April Financial Management Expanding to New Markets
May On-line Marketing  Endowments 
June Transparency  Tech and Mission 
July Nonprofit Start-up  Sustainability 
August Governance  
September Political Activities  
October Attracting and Retaining Younger Staff, Board, and Volunteers  
November Outcome Measurement  
December  Lifelong Learning  

 
 
 

Copyright 2006, Corporate Alternatives, inc.