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Welcome to Corporate Alternatives, inc.
(CAi), the home of
Mission-Based Management publications, training, and consultation for
not-for-profit organizations.
On this site you can find
information about Peter Brinckerhoff's services, training topics, and
publications. There are also management, marketing and technology
ideas, podcasts, tools and resources for
curent training clients.
Everything here is designed to help you make your not-for-profit more
mission-capable. |
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From
the current issue of
The Mission-Based Management
Newsletter:
Staff Recruitment and Retention
"We want the best staff. Once we get them, we want to keep them. We
don't have enough money, and can't afford the best benefit packages.
What to do?
This month, we'll look at key strategies for
recruiting and retaining the best employees in our nonprofits. Some of
this will not be new, but I hope to point out some things that may not
be on your radar. Three rules to get us started:
1. It's not about money. At least not completely about money.
We all need to feed our families, make our mortgage or rent payments,
pay off our school loans. So it is about money, to an extent. But over
and over and over research shows that people come to nonprofits (and
stay there) primarily for the mission of the organization. You'll
certainly have staff who come, realize that your mission is not for
them and leave, but those who stay will be passionate enough about the
mission to forgo the pay they could earn in the for-profit sector.
Thus, you need to keep your mission first and foremost day in and day
out. Celebrate the mission, talk about its results, post the mission
everywhere. Mission matters in both recruitment and retention.
2. Recruit constantly, and start early. Start
with volunteers from your local high school National Honor Society, and
keep in touch with the students who are exposed to your mission. Set up
an internship program with your local colleges and universities and
again, keep in touch. Let these young people know how great your
mission is, and how amazing it is to be part of your mission team.
Always be on the lookout for good people. Add a "Careers" section to
your website that talks about what it's like to work for your
organization, the benefits, etc. and post endorsements from current and
former employees about their time with you. Offer an option on your
site for people to give you their email to be informed when there are
job openings.
3..............."
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