peterWelcome to Corporate Alternatives, inc. (CAi), the home of Mission-Based Management publications.

On this site you can find information that can benefit your nonprofit. 
NOTE: Peter Brinckerhoff has retired from public speaking and consulting.
Everything here is designed to help you make your not-for-profit more mission-capable.


From the current issue of
The Mission-Based Management Newsletter:

Core Competency or Core Adequacy?

When you grow or set a new strategy for your nonprofit you want to match what you do best with what the community wants and needs most.

Sounds simple, right? It's not. In far too many nonprofits, there is a mix of great services as well as adequate services. Too be utterly frank, we've chased the money and wound up doing things we're not really, really good at. This results in an array of services, some of which are terrific, and too many of which are adequate. And if funders come to you and say, "Do more of what you're doing!" can you say no? That's hard.

Should you dump the adequate services? Perhaps, but if there's no one else providing the service, or if every other nonprofit is doing the service poorly (as opposed to adequately) perhaps not. And what if your "adequate" services are profitable, providing the financial net that allows you to do your "excellent" services? The issue is dicey to say the least.

The first step, of course, is to figure out which services you provide, or which skills you have that you can truly label "core competencies". A core competence is defined as follows:

To see the entire issue, including technology and marketing ideas, click here.
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